Integrated Communications Specialist
Full Time-ContractJob Ref. #15FC13-ETNumber of vacancies: 1Harbourfront Centre is a Canadian charity operating the 10 prime acres of Toronto’s central waterfront as a free and open public site. We celebrate the multiplicities of cultures that comprise Canada and enliven the city through the creative imaginations of artists from across the country and around the globe. Harbourfront Centre attracts more than 17 million visits to its site each year to experience 4,000 diverse public events and activities.Currently an employment opportunity exists in our Integrated Communications department for a full-time Integrated Communications Specialist on a contract basis. Reporting to the Marketing Manager, this position is responsible for developing strategies and implementation plans to execute a comprehensive and cohesive marketing and media campaign for assigned programmes. Major Responsibilities include: • Devise and implement Marketing and Media Communication Strategies and Plans for assigned areas of programming that span across all communication media (online and offline) within budget requirements.• Work with New Media, Social Media and Design departments and other creative staff to produce marketing collateral in accordance with brand messages to execute plan.• Coordinate marketing initiatives to ensure projects are completed in a timely manner, in line with department scheduling.• Coordinate the implementation of online advertising campaigns and assist in reporting and analysis. • Coordinate and implement campaign-tracking measures across multiple channels. • Gather programming information, write media releases on assigned programmes for dissemination to all media platforms.• Formulate and pitch strong story ideas to the media and create media opportunities for coverage• Organize interviews and photo opportunities, respond to telephone inquiries; integrate with social media campaigns and attend events to coordinate media and marketing activities.• Monitor media coverage, evaluate the success of communications strategies, create media and marketing reports and recommend improvements for future events.• Maintain ongoing contact with all media (local, national, international) and cultivate new contacts. Maintain database • Assist with social media efforts and provide content for Harbourfront Centre’s blog and other social media platformsQualifications We require a highly motivated, multi-disciplinary Integrated Communications Specialist with a passion for the arts to assist in executing a variety of initiatives in a time sensitive environment. The ideal candidate will be a post-secondary graduate in a marketing, communications or related discipline with 3-5 years comparable experience in an arts organization, preferably in the not -for -profit sector. The candidate should demonstrate strong oral and written communication skills for all applications, as well as superior organizational, time management and interpersonal skills. He/she must have demonstrated ability to effectively coordinate online and offline marketing, media relations and social media initiatives from implementation to completion. The incumbent must be computer literate, strongly versed with online and social media opportunities. Experience with email marketing programs and campaign analysis as well as with Google Analytics or other web analytics programs is required. Knowledge of CP Style writing and local and regional media is required. Ability to speak languages other than English, photography and videography skills are considered assets.
Qualified applicants must apply by: July 13th, 2015
Please send your resume Quoting Job Ref. # 15FC13-ET to:
Human Resources, 235 Queens Quay West
Toronto, ON M5J 2G8
Fax (416) 973-1003
E-mail: email@example.comHarbourfront Centre is committed to building a diverse workforce and strongly encourages qualified applicants from all backgrounds to apply.